PENGARUH IKLAN DAN KEPERCAYAAN MEREK TERHADAP MINAT BELI KONSUMEN (STUDI PADA TEXAS CHICKEN PEKANBARU)

Abstract

This study aims to determine the effect of advertising and brand trust on costumer purchase interest ( A case on Texas Chicken Pekanbaru . The advertising as a variable ( X1 ) trust the brand as a variable ( X2 ) and customer purchase interest as ( Y ) .
The method in this research is descriptive and quantitative using SPSS 20 , where the sample used is the consumer Texas Chicken Pekanbaru with about 100 respondent . The formula used to determine the sample slovin , as well as a sampling technique by accidental sampling . Data collection through questionnaires .
Results of analysis using multiple linear regression , t test and f test so it can be known that the advertising variable positive effect on customer purchase interest , brand trust significant effect on consumer purchase interest , and significant effect between brand advertising and brand trust on customerprchase interest .
Keywords : Advertising, Brand Trust an Customer Purchase Interest