STRATEGI KOMUNIKASI BADAN PELAYANAN TERPADU DAN PENANAMAN MODAL DALAM MENERAPKAN KEBIJAKAN SISTEM ONE STOP SERVICE PADA MASYARAKAT KOTA PEKANBARU
Abstract
The Government who has the responsibility as service administrator needs to improve the
quality of service with the priority of community needs. One Stop Service is an event organizer of
licensed and non-licensed, which has the process from proposal to documents publishing. The
aim of this research is to know the strategy of communication which has been done by an
Integrated Service Agency and Investment in implementing One Stop Service system policy to the
community in Pekanbaru.
The writer used Qualitative-Descriptive method for this research, the informants are 6
persons who have been selected with purposive sampling technique. The subjects of this research
were the head of subsection of programming, the civil servants of Integrated Service Agency and
Investment Pekanbaru, and the community that using One Stop Service system. The types and
sources of data used are primary and secondary data. The data collection technique of this
research was deep interview and documentations.
Research result of communication strategy which has done by the Integrated Service
Agency and Investment was to determine the target audience; community leaders, religious
leaders, and employers or society who will open a small business. Factors that have to be
considered in the planning of public communication are; audience’s plannning, background
knowledge, and feeling. Plannings for communication message are; main message and message
organizations. Media used for this research are printed media and electronic media.
Keyword: Communication Strategy, One Stop Service.
quality of service with the priority of community needs. One Stop Service is an event organizer of
licensed and non-licensed, which has the process from proposal to documents publishing. The
aim of this research is to know the strategy of communication which has been done by an
Integrated Service Agency and Investment in implementing One Stop Service system policy to the
community in Pekanbaru.
The writer used Qualitative-Descriptive method for this research, the informants are 6
persons who have been selected with purposive sampling technique. The subjects of this research
were the head of subsection of programming, the civil servants of Integrated Service Agency and
Investment Pekanbaru, and the community that using One Stop Service system. The types and
sources of data used are primary and secondary data. The data collection technique of this
research was deep interview and documentations.
Research result of communication strategy which has done by the Integrated Service
Agency and Investment was to determine the target audience; community leaders, religious
leaders, and employers or society who will open a small business. Factors that have to be
considered in the planning of public communication are; audience’s plannning, background
knowledge, and feeling. Plannings for communication message are; main message and message
organizations. Media used for this research are printed media and electronic media.
Keyword: Communication Strategy, One Stop Service.
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