PERJANJIAN ENDORSEMENT SECARA LISAN ANTARA INFLUENCER DENGAN ONLINE SHOP (FAMOSTA SHOP) DI TINJAU DARI HUKUM PERDATA

Abstract

Article 1313 of the Civil Code concerning agreements, which states that
"An agreement is an act by which one or more people bind themselves to one or
more people. Endorsement agreements between Influencers and Online Shops
verbally which often lead to defaults. The purpose of writing this thesis is first, to
find out why influencers do not carry out endorsement agreements that are made
orally in terms of civil law. Second, to find out the obstacles in verbal
endorsement agreements between Influencers and online shops (Famosta Shop) in
terms of civil law.
This type of research is sociological legal research, namely research
conducted on the identification of laws and the effectiveness of laws that apply in
society. In this case, look at the reasons for influencers not carrying out the
endorsement agreement verbally and what obstacles arise from the verbal
agreement. The nature of the research is descriptive which provides precise data
about humans, conditions and other symptoms.
The results of this study indicate that the reasons for influencers not
carrying out endorsement agreements verbally are carried out verbally without a
third person as a witness, the influencer's limitations in carrying out agreements
and the obstacles the parties have in making verbal endorsement agreements that
often occur come from both parties. such as the lack of online shop policies in
making agreements, influencers do not establish good communication in carrying
out agreements so that defaults occur.
Keywords:Agreement-Endorsement-Influencer-Online Shop