PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA UKM INDUSTRI PENGOLAHAN KELAPA SAWIT DENGAN VARIABEL INTERVENING ORIENTASI PASAR

Abstract

The purpose of this study is to prove the indirect effect of entrepreneurial
orientation through SMEs performance. The population of this research is using industry
palm oil of Province Riau District. Method of sampling is using Cluster Sampling. Total
sampling 163 industry palm oil who have met the criteria as respondent to this research.
This research uses the questionnaries to collect the data. Analysis of the data used
Structural Equation Modeling-Partial Least Square (SEM-PLS) with the software WarpPLS 5.0. to identify independent variables that influence the dependent variable and
Variance Accounted For (VAF) analysis to detect whether an indirect relationship
through market orientation . The findings of the research showed that mediation was
significant in market orientation in the correlation between entrepreneurial orientation
on SMEs performance.

Keywords : Entrepreneurial Orientation, Market Orientation, and SMEs Performance.